Founded by Andre Amato at the young age of 15. Andre always knew he wanted to be an entrepreneur and not be stuck in a traditional job. In spite of all the world's negativity, in August of 2024, Andre began executing his plan to build an athletic clothing brand. With his determination, discipline, hard work and most of all faith, Grit Athletic Wear was born. A brand representing all that motivates Andre centered by his faith, work-ethic and athleticism.

Andre's inspiration comes from his deep faith in God.

Andre believes Bible Verse Matthew 7:14 is the cornerstone of the Grit Brand.

"But small is the gate and narrow the road that leads to life, and only a few find it."