In 2024, founder, Andre Amato, was just 15 years old - a full-time student, elite soccer player, and aspiring entrepreneur with a bold vision. Andre felt called to build something inspiring, merging his passion for athletics with his unwavering faith in Christ. Guided by the Bible Verse Matthew 7:14 - "But small is the gate and narrow the road that leads to life, and only a few find it." This verse is the cornerstone that embodies the heart of GRIT: choosing the narrow road, walking in faith, and persevering through life's challenges with courage and conviction. Every piece of apparel is designed to reflect this mission - serving not only as high-performance athletic wear, but also as a daily reminder of strength, endurance, and unwavering faith in Jesus Christ.